MarketWatch, PR Newswire, and Share International

December 19, 2008
PR Newswire logo.
Image via Wikipedia

It would be easy to overinterpret the appearance of this press release on the MarketWatch website.

Note the tag “LOS ANGELES, Dec 12, 2008 /PRNewswire via COMTEX/.” This means it was distributed by MarketWatch, but it originated with PR Newswire, a service that distributes press releases. A Google search shows that most articles with this tag are unedited corporate press releases.

The obvious exercise would be to put together a bogus press release, get PR Newswire to distribute it, and wait for it to appear on MarketWatch. I don’t think I’ll do that.

Finally, the Wikipedia article on Share International; see also Benjamin Creme.

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